Let’s talk
← All case studies008
B2B Marketing & CommunicationsNext.js & CMS developmentNew York, United States

A premium digital home for decades of work

Established client work, specialist expertise and real market history — none of it legible on the legacy site. Rebuilt in Next.js on a structured CMS.

Next.jsCustom buildreplacing a legacy site
CMSStructured content modelbuilt to keep growing
IARebuilt around user needsnot the internal org chart
CROHierarchy and journeys plannedbefore interface design
EngagementStrategy, IA, design and build
Period2025
ScopeNext.js development · Website design · CMS development · Information architecture · UI/UX & CRO
The short version

ADin works in healthcare, nutrition and life sciences and had decades of client work behind it. The legacy site communicated none of that with clarity, hierarchy or visual confidence: an outdated structure obscured the capabilities, case study storytelling was weak, content and imagery were inconsistent, and the experience did not read as premium on any device.

The problem01 / 03

The credentials existed. The site did not carry them.

Specialist expertise across healthcare, nutrition and life sciences, a long client list, and a site whose structure actively hid all of it. Capabilities were obscured, case studies were told weakly, and content and imagery had drifted out of consistency over years of incremental edits.

For a firm whose entire proposition is clarity of communication, that gap is not cosmetic.

The approach02 / 03

Strategy before interface

Business and content discovery came first, to establish positioning and the real service structure. Information architecture was then rebuilt around user needs and business priorities rather than the shape of the organisation.

A full case study review identified where the storytelling was losing the work, and UX and CRO planning addressed hierarchy, calls to action and journeys before any visual design began. Competitive analysis set the direction for a contemporary premium look.

  • Service structure, redefinedDiscovery established what is actually sold, which is what the navigation was then built to expose.
  • Case studies, retoldA review of the existing portfolio found the gaps in content and storytelling that were flattening decades of work.
  • CMS structuringA content model built so team, client and asset presentation stays consistent as things are added.
The outcome03 / 03

A business development platform, not a brochure

The result is a modern, responsive presence that reflects the expertise positioning, with stronger portfolio presentation, clearer service discovery and a consistent way to present team, clients and assets.

Because the content model is structured rather than hand-built, the foundation scales with future additions instead of degrading with them.

A site that hides decades of work is not a neutral asset. It argues, quietly, against the fee.
What this engagement proves(03)
  1. 01

    Hierarchy is the deliverable

    The expertise was already there. What changed was structure, storytelling and hierarchy — which is what made it legible.

  2. 02

    Rebuild the content model, not just the pages

    CMS structuring is why consistency survives the next fifty additions rather than eroding with them.

  3. 03

    CRO belongs in planning, not in a later optimisation phase

    Hierarchy, calls to action and journeys were designed before the interface, not retrofitted onto it.

Decades of specialist work given a structure that finally carries it — a premium, scalable platform built for business development rather than for archiving.

Next case studyProfessional display solutions, made credible.Display Technology · Doha, Qatar
Hari Prasad Yarragolla

Recognise anyof this?

Prefer email? Write to yarragollahari@gmail.com directly.

Let’s talk.

Tell me what you are building — a storefront, a site, an internal tool, or the systems and agents behind them. I will tell you what I would build first.

  • Quick response.You will hear back from me — not an account manager reading a script.
  • A sitemap and a mockup.You see the real structure and design of what you are commissioning, before any money changes hands.
  • Clear next steps.A scope, an order of work, and an honest view of what it is worth — including if the answer is that you do not need a rebuild.
Hari Prasad Yarragollayarragollahari@gmail.com+91 83418 86288
Website developmentCustom Shopify developmentShopify LiquidNext.js buildsE-commerce developmentAPIs & endpointsSystems integrationInternal tools & micro-SaaSAWS infrastructureAI automationAI agentsVoice agents